Multiple Promotions - Different Features Are Important To Different People
Monday, October 22nd, 2007It doesn’t matter if you are promoting an online or offline business. The reality of growth is that you must promote to be successful. While a lot of people grow successful businesses primarily through referrals, not everyone has that luxury.
I was reading an email today that was talking about why three particular people were far more successful than everyone else in a recent promotion. This was for an online affiliate program but there was one thing that set these people apart from the pack so that they could make 3 and 4 figure commissions in just one week.
What was it? Well, it was regular and customised promotions. Over the week, they contacted their customers 3 times each with a different message and a different theme, but all, in essence, promoting the same thing. You see, not everybody has the time to read every email that you send. And to some, different features are more important so you benefit greatly from covering the same product from different angles with each mailing. It helps you attract attention in different ways and gives you a far better chance to connect with your readers not just by telling them about the product but also by telling them how to use it.
A consistent, integrated approach to any promotion is a must and it is the biggest key to making it online or communicating with your customers via email. You have to make the effort to get the exponential results you desire.
Remember this next time you are promoting something to your customers.
To Your Success
Brad